The weekly loop
1) Index health → 2) Rankings/queries → 3) On-page improvements → 4) Internal links → 5) One new asset.
Search Console (weekly)
This is the source of truth for indexing, queries, and errors.
- Confirm sitemap is processed.
- Check Coverage / Pages for errors.
- Review top queries & pages (Performance).
- Find pages with high impressions but low CTR → improve titles/descriptions.
Index & crawl health (weekly)
Prevent invisible failures (404s, duplicate canonicals, accidental noindex).
- Spot-check /sitemap.xml loads.
- Check robots.txt isn't blocking key routes.
- Check canonical URLs are correct (no duplicates).
- Scan for 404s and redirect chains.
On-page improvements (weekly)
Small improvements compound.
- Add 1–2 internal links from strong pages to weak pages.
- Add DefinitionBlock to key pages that deserve snippets.
- Add 1 FAQ section to a page that ranks but doesn't convert.
- Ensure H1/H2 structure is clean and scannable.
Core Web Vitals (bi-weekly)
Speed is credibility. Keep Lighthouse 95–100.
- Run Lighthouse on homepage + pricing + top insight page.
- Reduce heavy images (prefer next/image, WebP/AVIF).
- Avoid large client JS bundles.
- Remove unused dependencies where possible.
Backlink operations
Use /press, /directory, /whitepaper, and the /tool/state-check as your linkable assets. Outreach should be calm, honest, and targeted.
Phase 2 essentials are now complete
Authority signalling + topic hubs + ops loop are live. Next work is execution: publish real founder details (optional), convert Top 10 insights into hand-written longform, and run outreach weekly.